Purposeful partnerships

Investing in forward-looking partnerships supports our purpose of creating well-being for people and the planet by transforming spaces using daylight and fresh air.

Official partner of the Tour de France

From 2025, the VELUX Group is an official partner of Tour de France, Tour de France Femmes avec Zwift, and Étape du Tour de France. This partnership reflects our passion for creating memorable experiences, bringing the benefits of daylight and fresh air to riders and fans alike. Whether it's supporting professional athletes or the last rider across the line through the Lantern Rouge of the pelotons, VELUX is proud to be “Behind Every Rider” throughout these iconic events.

Partnership details

Through the partnership, the VELUX brand will be displayed on the bibs located on the back of each rider’s jersey together with their racing number. Furthermore, VELUX will also be associated with the notorious Lantern Rouge of the peloton and thus be backing the last rider of the race’s General Classification. It is through these brand presences that VELUX will be “Behind Every Rider,” whether they are professionals or amateurs, during the upcoming editions of the Tour de France, Tour de France Femmes avec Zwift, and the Étape du Tour de France.

The partnership kicks off in 2025 and covers the 21 stages of the Tour de France event and the 9 stages of the Tour de France Femmes avec Zwift event. The men’s event runs from July 5-27 and the women’s event runs from July 26 to August 2.

Backing every rider from the first to the last, we, together with our customers and partners, will be chasing daylight throughout 2025.

Photo: ASO/Charly Lopez

Photo: ASO/Thomas Maheux

Proudly supported by VELUX

Through our corporate sponsorships, VELUX proudly supports events and programs that enhance the everyday lives of our partners, customers, and employees, inviting all to pursue daylight and fresh air experiences together.

These events offer us the perfect opportunity to connect with nature and people. Whether it's the thrill of gravel or the speed of the road, each ride brings a new journey and unforgettable moments.

Our partnerships

Stronger together

Sustainability has always been the way we do business. Our purpose is to create products that are useful to society, to treat our customers, suppliers, employees, and shareholders better than most other companies., and to maintain financial independence.

2024 events

Tour de France

We are proud to be an official partner of the Tour de France, the oldest and most prestigious of the three Grand Tours, which also include the Giro d'Italia and the Vuelta a España. As the official racing bib partner, we are committed to keeping up with the best riders in the world and supporting their incredible journeys throughout the 21-day race.

Tour de France Femmes avec Zwift

The Tour de France Femmes avec Zwift is the women's edition of the Tour de France. The 2025 edition will have nine stages, starting in Brittany and covering various terrains, including flat, hilly, and mountainous stages. During this prestigious cycling event, the VELUX brand will be displayed on the backs of every rider, symbolising our commitment to daylight, fresh air, teamwork, and determination.

UCI Cyclo-Cross World Cup

The UCI Cyclo-Cross World Championships are the world championships for cyclo-cross organised by the Union Cycliste Internationale. A great example of men and women chasing daylight in all conditions that the weather can deliver. The partnership is a unique opportunity to activate and connect with our target groups throughout the winter season.

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